The Bat Conservation Trust is the leading non-governmental organisation in the United Kingdom solely devoted to the conservation of bats and the landscapes on which they rely. The BCT as an organisation has a wide spread as it tries has aspects for adults hoping to help the cause and young people/children who want to be more educated on these animals and how they can help, they also proved educational materials for teachers/Youth leaders.
The project was to re-brand the Bat Conservation Trust to help them reach a wider audience from young children to adults and gain more support for their cause. For the re-brand I decided to use hanging type to represent the basin a simple way and I kept the colour scheme from the original brand as I felt the purples fit really well linking to the night without using black as I felt that colour wouldn't fit well for a charity organisation.
