Dovetail is a small carpentry business based in the Trough of Bowland, where they design and make bespoke fitted furniture. They give fallen trees a new lease of life and work everyday to champion British woodlands. From a limited palette of renewable materials they make furniture that is functional, simple, and beautiful.
For the brand I decided to use the idea of a dovetail joint for the brand identity by having too separate elements and using the dovetail to join them together to create and interesting layout for elements of the brand.