As part of my placement with Creative spark one of the briefs they gave me was to create some logo deigns and branding for BPI Auctions. The brief was to create a future facing brand identity that encapsulates BPI Auctions as THE go-to auction house - using the best tech, to provide the best variety, value and customer experience.
For the deigns I tried out a few different logo ideas to help create an updated and interesting look for BPI. I ended up on a more type based design using a softer font and more modern colour scheme to help create a more appealing and current look. I also added the tick element as a striking factor and link to the verification or okay symbols common in world online auctions, with that the tick became a striking and important element in creating a look for BPI's brand identity.
